Novus Loyalty

Start by launching your first rewards offer in under an hour. In Novus Loyalty, choose a starting blueprint—points, tiers, cashback, or a hybrid—then set brand rules like currency, locales, and consent. Connect your store, app, or POS using built‑in connectors or the API, map key events (sign‑up, purchase, review, referral), and import historical orders to prime segments. Define member identifiers and wallets, configure expiry windows, and preview how balances behave across channels before you go live.

Design earning and redemption without code using the rule engine. Set base accrual per currency unit, add multipliers by category or SKU, and layer event triggers (first order, birthday, churn risk). Build tier thresholds with perks such as early access, shipping benefits, and service SLAs. Create a reward catalog with coupons, gift cards, cashback, and experiential items; control eligibility, stock, and burn rates. Attach budgets and liability tracking to each reward, enforce stacking rules, and schedule start/end dates. Use sandbox members to test edge cases, run QA in staging, and push to production with a single click.

Orchestrate campaigns that react to customer behavior. With the segment builder, target by RFM, predicted value, interests, geolocation, or custom attributes. Automate journeys triggered by events—welcome, post‑purchase, win‑back—and choose delivery via email, SMS, push, or in‑app using prebuilt connectors. Generate single‑use codes and deep links for secure redemption. Craft on‑brand assets using drag‑and‑drop banners and dynamic fields; maintain a copy library for subject lines and CTAs. Plan seasonal bursts with the campaign calendar, A/B test offers and creatives, cap redemptions in real time, and add gamification (missions, badges, streaks) or referrals with double‑sided incentives.

Measure impact and refine fast. Dashboards highlight enrollments, active rate, earn/burn ratio, repeat purchase, breakage, and incremental revenue. Use cohorts to see lift by join month or tier, compare control vs. exposed groups, and export data to your BI or stream events via webhooks. Run what‑if simulations to test new rules before rollout. Developers can embed loyalty UI with SDKs, post accruals server‑to‑server, and subscribe to webhooks for instant updates. Set fraud controls (velocity limits, device checks, manual approvals), apply budget alerts, and enforce policy with audit logs. Manage multiple brands, regions, and currencies from one workspace, and pay only for what you use so costs scale with outcomes.